Join us for pre-conference workshops on Monday, September 25! All workshops require separate registration. Registration is limited, so register today!
Exploring Normative Change: Concepts and Techniques for Identifying and Assessing Norms that Influence Health Behaviors
9:00am – 4:00pm
Susan Igras, Institute for Reproductive Health, Georgetown University
Gender and other social normative changes influence behavioral outcomes of health programs yet such normative shifts are difficult to define operationally yet alone measure. Often our work is implicitly focused on normative change; how can it be more explicit? How can we design normative change interventions to be scalable from the start – to reach more communities and achieve greater impact? This workshop draws from work of the USAID-supported Passages project and the Bill and Melinda Gates Foundation-supported Social Norms Learning Collaborative, both aim to advance theory, practice, and measurement of scalable normative change interventions focused on adolescent/youth sexual and reproductive health outcomes. Aiming to encourage more cross-sectoral discussions and exploration by CORE Group members of the issues and practical ways to think about them, the workshop will allow a space for discussion on norms-focused interventions and highlight several participatory exercises we have been using to learn how communities understand norms relating to specific health behaviors.
Planning and Conducting Advocacy at the National and Subnational Levels
1:00pm – 4:00pm
Tara Kovach, FHI 360, FANTA; Kavita Sethuraman, FHI 360, FANTA; Danielle Heiberg, Global Health Council; Annie Toro, US Pharmacopeial Convention
Advocacy is a platform to create movement toward both greater political and social commitment to an issue in a country. It engages stakeholders by using a participatory and consensus-building approach toward a shared vision at national and subnational levels. A central focus of advocacy for healthier communities is promoting accountability and strengthening governance. For example, advocacy can support development of a policy, investment of resources to strengthen and expand implementation of services, and coordination between government and nongovernmental organizations. By examining the context of the situation and tailoring advocacy needs, advocates can be more effective in igniting change and making strides toward healthier communities.
This interactive half-day workshop draws from work of the USAID-funded Food and Nutrition Technical Assistance III (FANTA) Project, and aims to provide participants with a greater understanding of how to plan for and conduct advocacy efforts at national and subnational levels. The Visualisation in Participatory Programmes (VIPP) methodology will be used to engage participants who will leave the workshop with two tools – an advocacy plan template and ‘creative brief’ template for material planning. Guest panelists include representatives from U.S. Pharmacopeia (USP) and Global Health Council.
Learning Outcomes: Participants will be able to…
- Recognize key elements of a comprehensive advocacy process, including coalition building; how advocacy can be used with examples from various countries including the U.S.; and how advocacy fits into an SBC approach.
- Use the socio-ecological model to determine key audiences for advocacy, and develop advocacy implementation plans at national or subnational levels that outline clear desired changes, advocacy objectives and effective activities.
- Use a material planning tool or ‘creative brief’ template to plan the development of compelling advocacy materials with a clear call to action for target audiences.